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As the holiday shopping season begins, the Web3 world has embraced its own version of Black Friday fever. While traditional retailers prepare their sellers and digital deals, Web3 platforms and crypto companies are envisioning seasonal shopping.
According to Adobe AnalyticsUS holiday sales are forecast to reach $1 trillion in 2024, including pre-Thanksgiving shopping, and online spending is expected to reach $240.8 billion, a 12% increase over 2023. It affected the cryptocurrency markets and increased the demand for crypto among new and existing users as evidenced by the market surge.
Blockchain is turning the traditional holiday bargain hunt into a digital adventure, where smart contracts replace shopping carts and digital assets become the must-haves of the season. One such initiative is market veteran Changelly, an instant global crypto exchange that has been operating since 2015 and serves millions of users and hundreds of partners.
Strategic partnership that brings many discounts
particle for direct object Black Friday campaign Developed by Changelly in partnership with Topper by Uphold, it introduces a number of user-centric offers aimed at increasing the mass adoption and accessibility of digital currencies to users during the holiday shopping season. Best of all, transactions over $500 are eligible for special rates using promo code BF2024, potentially saving users up to $1,000, making Changelly one of the most cost-effective instant exchange platforms on the market this holiday season. puts
Reducing barriers to entry
Through its partnership with Topper by Uphold, Changelly offers a 50% reduction in processing fees for cryptocurrency purchases. Users can access this discount by using the promotional code BUY2024, and the barrier to entry of those interested in digital assets will be significantly reduced.
Changely has a knack for identifying amazing milestones in the industry and celebrating them. “Topper is pleased to partner with Changelly again on an exciting promotion for its existing community and newcomers, especially at a time when there is so much enthusiasm for the cryptocurrency market.” – Robin O'Connell, CEO of Uphold Enterprise, stated.
Changelly Head of Products Zifa Mae highlighted the festive and revolutionary nature of the campaign: “This Black Friday, we're not just slashing prices, we're redefining the cryptocurrency landscape with offers just in time for this holiday season. Our platform is becoming a crucible where market volatility meets opportunity, allowing experienced traders and the crypto-curious to create their own financial future. We don't just facilitate transactions. We are changing the way people perceive and interact with digital assets during this high-risk period.”
Rewards and user participation
To encourage user participation, Changelly has launched a prize pool with a total prize pool of $5,000. Users who register on the platform and make any transaction at floating rates will automatically be entered into a draw and a total of five winners will be selected. This reward system adds a game-like element to the traditional holiday shopping experience.
Save and win big
To match the excitement of the traditional Black Friday celebrations, Changelly has partnered with various companies and projects in the cryptocurrency space.
In addition to the strategic partnership with Topper by Uphold, the campaign also features industry leaders such as MoonPay, Tangem, HAQQ, Ellipal, CoolWallet and ZenGo. Together, Changelly and its partners bring a celebration to users with opportunities to save and win on cryptocurrency exchanges and purchases during one of the most significant cryptocurrency booms in recent years.
Learn more about all the Changely Black Friday campaign offers and rules here.
Looking ahead
This transformation of traditional holiday commerce into the digital realm reflects a broader shift in consumer behavior, where blockchain technology facilitates new forms of value exchange. In addition, the integration of holiday shopping traditions with native Web3 companies represents the growth of the digital asset ecosystem.
As a veteran in the digital currency market, Changelly provides its users with comprehensive and cost-effective offerings and user-friendly interfaces that drive mass adoption and lower barriers to entry for digital currencies. Founded in 2015, Changelly offers crypto-to-crypto and fiat-to-crypto exchanges of over 700 digital assets with 24/7 live customer support. As a CeDeFi ecosystem, Changelly provides its B2B partners with instant exchange and on/off-ramp fiat APIs, a platform for listing, and DEX aggregation for decentralized exchanges.
